Matt’s Resume

To Download a Copy, Please Click Here.

Northwestern University,

Medill School of Journalism

M.S. in Integrated Marketing Communications. Strategic Communications Specialization. December 2016. GPA: 3.76

Selected Coursework: Consumer Insights, Crisis Communications,

IMC Leadership

Wittenberg University

B.A. in Communication May 2014. Dean’s List 4 Semesters. Varsity Cross Country team: Four-year letter winner.

Education:

Expertise:

·       Written and Oral Communication

·       Project Management

·       Leadership

·       Strategic Thinking

·       Interpersonal Skills

·       Analytical Skills

Other Skills:

·       Microsoft Office

·       Social Media

·       Squarespace

·       E-mail marketing tools

·       SEO

·       Graphics Editing

BTP Unite, Account Manager, Chicago, IL Sept. 2019-Present

·       Manage development, strategy, and execution of start-up agency marketing efforts, including e-mail, social media, and content. 

·       Manage agency accounts alongside President to ensure client needs are met and exceeded. Includes market research, stakeholder communication, marketing strategy, as well as materials for marketing communication efforts.

·       Develop marketing-related content for agency blog. One article published by major daily digital trade magazine with readership in more than 25 countries.

·       Perform market research and industry analysis for multiple clients, including trends, competitive analyses, and potential developments. Advised client looking to expand beyond North America on European bath market and potential challenges.

·       Performed industry analysis for non-alcoholic beer category, including market share, main players, industry trends, and future forecast.

·       Coordinated and managed talent for multiple projects, including procurement of actors. Communicated frequently and consistently with these stakeholders.

VIVID ART GALLERY, Marketing Communications Manager, Winnetka, IL       January 2018-Present, Marketing Associate, January 2017-January 2018                                      

·       Manage all gallery promotional efforts, including ads, e-mail, SEO, signage, media placement, and branding. Drive engagement through multi-faceted marketing communications strategy, resulting in an 132% sales increase over five years.

·       Overhauled brand marketing strategy and plans to reflect data-driven consumer insights. Segmented customers based on purchase habits and interests and developed detailed marketing plans for each. Led development and implementation of survey designed to better understand consumer needs and “pain points,” leading to marketable insights.

·       Execute all aspects of marketing plan, including email, press releases, blog, social media, website updates, and events-related media placement; marketing efforts resulted in increased unique traffic on website by 278% over 2 years.

·       Oversee execution of “First Friday” art openings, including communicating with artists, local publications, and surrounding businesses, coordinating event logistics, and promoting through e-mail marketing, press releases, signage, and blog posts.

MONDELEZ INT’L, Internal Communications Consultant, Deerfield, IL                    June 2016-Aug. 2016            

·       Conducted and analyzed 15 in-depth interviews with key stakeholders to evaluate effectiveness of current internal communication process, working with the Director of Corporate Communications.

·       Edited and simplified new internal communication materials distributed to 100,000 global employees.

·       Developed and presented launch plan to introduce new “Hub” consisting of internal communication “toolbox” and regional communication “champions.”

CHICAGO SKY, Sports Information Intern, Skokie, IL March-July 2015

·      Created retrospective articles covering the team's ten years in the WNBA for the Sky website, reaching more than 75,000 fans.

·       Researched and wrote biographies for potential picks prior to the WNBA draft.

·       Produced media guide content, interviewed players and coaches, and provided credentials and in-game statistics to press on game days.

LAKE SHORE FEEDER BASEBALL LEAGUE, Scheduler, Lake Forest, IL               Summers 2013-2024

·       Managed complex game schedules for 170 teams in 17 divisions (20-25 hours a week), collaborating and communicating with coaches to facilitate scheduling solutions that satisfied all parties involved.